Kev sib txuas lus ntawm kev lag luam thiab nws cov neeg siv khoom yog qhov tseem ceeb hauv ntiaj teb niaj hnub no. Hauv lub khw me me, ib tus neeg muag khoom ib txwm hnov lus qhuas yog tias nws ua nws txoj haujlwm zoo, thiab pom cov neeg siv khoom tsis zoo yog tias nws ua nws txoj haujlwm tsis zoo. Tab sis lub lag luam loj dua, qhov nyuaj dua nws yog txhawm rau taug qab cov neeg siv khoom sib raug zoo, vim tias muaj ntau qhov txuas nruab nrab ntawm cov saw hlau los ntawm cov neeg siv khoom mus rau tus thawj coj ntawm tsawg kawg ib cheeb tsam department.
Vim li cas thiaj tseem ceeb kom paub txhua yam ntawm cov neeg siv khoom
Nyob hauv kev lag luam niaj hnub no, qhov kev xaiv zoo yog ua kom muaj kev sib zog ntxiv kom hnov koj cov neeg siv khoom, vim tsis paub tias muaj dab tsi tshwm sim ntawm theem pib ntawm koj lub lag luam, koj pheej hmoo poob nyiaj thiab lub koob npe nrov. Thiab qhov no yog qhov tseeb, vim tias keeb kwm paub ntau qhov xwm txheej thaum qhov kev ua ntawm cov neeg ua haujlwm zoo tib yam ua rau poob ntau lab daus las.tuam txhab. Ib qho piv txwv yog rooj plaub ntawm ib lub dav hlau United Airlines, thaum lub tuam txhab xav tau los ua chav nyob hauv lub dav hlau rau ntau tus neeg ua haujlwm. Tom qab cov neeg caij tsheb tsis kam tawm ntawm lub davhlau, cov neeg saib xyuas tau ntaus ntau tus uas tawm tsam thiab coj lawv tawm los ntawm kev quab yuam. Qhov kev ua ntej no ntaus xov xwm thiab tus nqi ib feem ntawm United Airlines tam sim ntawd poob los ntawm ib nrab. Yog tias koj tsis xav poob hauv kev lag luam, koj tsuas yog xav paub seb cov neeg siv khoom tawm tswv yim yog dab tsi.
Lub ntsiab lus ntawm kev tawm tswv yim
Cov lus ceeb toom tuaj yeem raug hu ua txhua txoj hauv kev hloov pauv cov ntaub ntawv, nrog kev pab los ntawm cov neeg siv khoom tuaj yeem cuam tshuam qee cov ntsiab lus hauv cov txheej txheem kev lag luam ntawm lub tuam txhab uas nws xav koom tes lossis twb tau koom tes. Nyob ntawm daim ntawv uas koj lub lag luam tshwm sim, nws muaj peev xwm los siv cov lus tawm tswv yim hauv ntau txoj hauv kev, lub luag haujlwm tseem ceeb yog ua kom yooj yim rau cov neeg siv khoom thiab ua tau raws li qhov xav tau.
tawm tswv yim hauv khw muag khoom yog dab tsi
Cov tswv lag luam vaj tsev lossis cov tuam txhab koom nrog kev lag luam wholesale loj los ntawm cov chaw tshwj xeeb tuaj yeem tso cov xov tooj tawm tswv yim hauv lawv lub khw. Kev hu mus rau lub chaw hu xov tooj yuav raug ua tiav los ntawm cov neeg ua haujlwm, thiab cov ntaub ntawv hais txog kev tsis txaus siab lossis kev thov cov neeg siv khoom yuav raug xa mus rau hauv daim ntawv teev npe mus rau chav tswj hwm ntawm lub koom haum.
Nrog ntau tus tib yam kev hu, kuj muaj qauv uas yuav qhiaCov neeg siv khoom yuav muaj tus autoresponder uas tau sau rau cov lus teb tsis sib xws. Yog tias koj cov lus tawm tswv yim, raws li cov qauv hauv lub tuam txhab, tsis muaj zog txaus los tuav lub chaw hu xov tooj puv sijhawm, koj tuaj yeem outsource cov txheej txheem kev lag luam no, uas yog, xaj qhov kev pabcuam no los ntawm lwm lub tuam txhab. Raws li qee qhov xwm txheej, hom kev koom tes no muaj txiaj ntsig zoo tshaj plaws.
Internet li kev sib cuam tshuam
Qhov kev tshawb pom loj tshaj plaws rau noob neej thaum kawg ntawm lub xyoo pua nees nkaum - Is Taws Nem - tau ua lub luag haujlwm tseem ceeb rau kev lag luam, uas tsis tuaj yeem kwv yees ntau dhau. Muaj ntau cov cuab yeej sib tham sib tham hauv lub vev xaib rau ntau qhov chaw ntawm kev lag luam.
E-lag luam tam sim no tab tom ua ib kauj ruam loj rau pem hauv ntej nrog cov neeg siv khoom sib raug zoo cov cuab yeej kho kom haum. Muaj cov khoom lag luam nyob rau hauv lub npe dav dav Cov neeg siv khoom kev sib raug zoo tswj hwm, lossis hauv Lavxias - kev tswj hwm cov neeg siv khoom. Lub CRM niaj hnub no muaj peev xwm nrog koj cov neeg siv khoom ntawm txhua theem ntawm kev sib pauv, lossis, hauv kev lag luam, ntawm txhua theem ntawm kev muag khoom. Kev muag khoom funnel tsis muaj npe yog li lub caij nyoog, vim hais tias nrog txhua iteration ntawm txoj kev tig ib tug qhua mus rau hauv ib tug buyer, muaj tsawg thiab tsawg tus neeg nyob rau hauv lub funnel.
Koj yuav tsum tau ua kom meej meej nyob rau theem twg ntawm kev muag khoom funnel txhua tus ntawm koj cov neeg siv khoom yog, txwv tsis pub cov ntaub ntawv no poob yuav ua rau koj poob ntawm tus neeg yuav khoom - tus neeg siv khoom tsis raug hu rov qab rau lub sijhawm yuav muaj feem ntau. mus rau lwm qhov, vim nws saib nws lub sijhawm thiab kev yooj yim ntawm cov neeg ua haujlwm pabcuam.
Cov lus teb hauv cov ntsiab lus ntawm CRM yog dab tsi? Feem ntau, tib yam li tsis muaj nws, tsuas yog lub kaw lus tso cai rau kev lag luam kom meej meej taug qab txhua tus neeg siv khoom, muab txhua tus neeg siv khoom raws nraim cov ntaub ntawv uas txaus siab rau nws, thiab ntau ntxiv. Piv txwv li, siv CRM, koj tuaj yeem sau cov npe ntawm cov neeg uas tau tso tseg cov khoom lossis kev pabcuam vim muaj kev pabcuam tsis zoo, hu rau lawv thiab muab daim coupon luv nqi tshwj xeeb hauv koj lub khw. Qhov kev txiav txim no tej zaum yuav tsis txuag qhov xwm txheej tag nrho, tab sis nws yuav coj rov qab qee yam ntawm koj cov neeg siv khoom qub.
Tshaj tawm ntawm email thiab instant messengers
E-mail tshwm sim thaum kaj ntug hauv Is Taws Nem, thiab txij li ntawd los nws tsis tau poob nws qhov chaw, vim tias nws tuaj yeem siv los ua kev lag luam thiab kev sib tham ntawm tus kheej, nws yooj yim rau lim thiab txheeb xyuas. Tsis tas li ntawd, nws mus txog tus neeg sawv cev tam sim ntawd, yog li siv email rau kev tawm tswv yim yog tsim nyog thiab yooj yim tswj los ntawm kev lag luam los ntawm CRM. Siv email xa tawm, koj tuaj yeem yooj yim sau cov ntaub ntawv tsim nyog los ntawm cov neeg siv khoom, suav lawv cov kev nyiam ntawm cov ntaub ntawv, thiab ntsuas qhov nyem-los ntawm tus nqi ntawm qee yam kev tshaj tawm. Maj mam, qhov nrov ntawm email yog poob qis, tab sis lub sijhawm ntawm emails tej zaum yuav kav ntev mus rau qee lub sijhawm, vim tias kev xa ntawv kuj tseem ua tus cim hauv Is Taws Nem, uas yog, nws ua haujlwm ua lub npe menyuam yaus rau kev tso cai hauv ntau yam kev pabcuam.
Tus neeg sib tw loj hlob ntawm e-mail - cov lus hauv instant messengers uas tau muab faib ua feem rau kev loj hlob ntawm tus lejmobile pab kiag li lawm nyob rau hauv kev ua lag luam. Nws yog qhov yooj yim heev los xav txog qhov kev tawm tswv yim ntawm cov neeg xa xov yog dab tsi - cov no yog cov kev sib tham uas cov neeg saib xyuas kev txhawb nqa sim daws cov neeg siv khoom qhov teeb meem. Ntxiv rau cov neeg nyob, bots tseem tuaj yeem teb rau tus neeg siv khoom hauv kev txhawb nqa ntawm tus xa xov - cov kev pabcuam tshwj xeeb sau rau cov lus teb uas yuav ua rau koj tos ntev me ntsis rau cov lus los ntawm tus neeg sawv cev txhawb nqa.
Sib tham nrog kev txhawb nqa ntawm lub xaib thiab hu rov qab
Ib tus qauv tshiab hauv cov lus tawm tswv yim ntawm cov neeg tuaj saib yog cov kev sib tham hauv qhov chaw uas hloov kho tsis tu ncua yam tsis rov rub tawm nplooj ntawv. Lub tshuab no tso cai rau tus neeg uas tau tsaws rau ntawm qhov chaw lag luam tshiab rau nws kom tau txais kev siv thiab qhia meej cov lus nug tsim nyog rau nws tus kheej yam tsis muaj kev tshawb nrhiav ntev rau ib hom kev sib txuas lus. Lub qhov rais sib tham hauv online coj los ntawm 10% nce hauv kev muag khoom tom qab nws teeb tsa hauv Internet peev txheej.
Tab sis ntau tus neeg tseem nyiam lub suab sib txuas lus, thiab qhov no yog qhov laj thawj, vim tias peb pom cov lus hais ntau zaus sai dua thiab ua tau zoo dua. Raws li qhov teeb meem no, cov kev pabcuam tau tsim, xws li CallBack Killer lossis CallBack Hunter. Cov kev pabcuam zoo li no tso cai rau tus neeg siv khoom qhia nws tus lej thiab lub sijhawm yooj yim rau kev sib tham ntawm ib nplooj ntawv ntawm lub xaib, tom qab ntawd cov neeg sawv cev pabcuam yuav hu nws rov qab rau lub sijhawm. Tag nrho cov kev sib txuas lus saum toj no kuj tseem ua tau zoo rau hauv CRM thiab muaj lawv tus kheej API rau software tsim tawm.
xov txias thiab hu kub
Qee lub tuam txhab tsis muaj ntaub ntawv txaus txog nws cov neeg siv khoom los txhim kho kev sib koom tes thiab kev tsim khoom. Xws lixov tooj siv tau. Kev tawm tswv yim pab tau zoo heev los ntawm kev hu xov tooj kub - hu xov tooj los ntawm cov tswv lag luam raws li tus lej ntawm cov neeg uas txaus siab rau cov khoom lossis kev pabcuam. Yog tias ib lub tuam txhab muaj cov ntaub ntawv tawm tswv yim tsawg heev los ntawm cov neeg siv khoom muaj peev xwm, ces cov ntaub ntawv loj ntawm cov xov tooj raug siv los ntawm qhov lawv sim muab lawv cov khoom lossis kev pabcuam.
Tim phiaj thiab rov ua dua
Nrog kev pab los ntawm cov cuab yeej tshaj tawm hauv Is Taws Nem niaj hnub, nws muaj peev xwm xa rov qab tus neeg muaj peev xwm mus rau qhov chaw yam tsis paub ncaj qha rau nws cov ntaub ntawv tiv tauj. Lub tshuab hu ua "retargeting" tso cai rau koj los nruab ib qho tshwj xeeb code rau ntawm qhov chaw uas taug qab tus IP chaw nyob ntawm tus qhua thiab / lossis sau cov ncuav qab zib ntawm nws lub khoos phis tawj hauv qhov browser, nyeem cov ntawv tshaj tawm hauv Is Taws Nem yuav qhia nws raws nraim koj. kev tshaj tawm, uas koj tuaj yeem hloov kho raws li qhov tshwj xeeb ntawm koj qhov project thiab koj cov dej num.
Rov qab mus yooj yim
Cov lag luam me tsis tshua muaj peev nyiaj los ntiav tag nrho lub chaw hu lossis tsim cov peev txheej hauv online nrog ntau yam kev siv thev naus laus zis. Qhov kev daws teeb meem yooj yim tshaj plaws rau cov neeg ua lag luam novice yog lub vev xaib ua lag luam, uas yuav muaj cov ntaub ntawv hais txog lub tuam txhab thiab cov lus tawm tswv yim hauv html. Hypertext Markup Language yog ib txoj hauv kev yooj yim tshaj plaws los tsim cov nplooj ntawv web, yog li nws yog qhov zoo los nthuav tawm ib qho piv txwv ntawm daim ntawv html hu rau no.
Tam sim no muab tus lejdaim duab no.
Thaum txoj kev tshaj tawm tau teev nyob rau hauv daim ntawv cwj pwm, cov ntaub ntawv yuav raug xa mus rau kev ua tiav los ntawm cov ntaub ntawv ntawm contactus.php. Yog tias koj tus neeg rau zaub mov tsis txhawb php, tom qab ntawd koj tuaj yeem qhia meej txog mailto cov ntaub ntawv ua cov txheej txheem thiab koj tus email hauv qhov kev txiav txim ntawm daim ntawv cim npe. Cov kev xaiv tom kawg yog tsis tshua muaj kev ntseeg siab, raws li tom qab nias lub pob "Xa", Outlook lossis lwm daim ntawv thov email yuav qhib, los ntawm cov neeg siv yuav tau xa email. Yog tias koj muaj teeb meem nrog kev ua koj tus kheej lub vev xaib txhim kho lossis ntiav tus programmer, koj tuaj yeem siv Google Form, uas tuaj yeem tsim tau yooj yim nrog qhov pom kev pom zoo.
Kev tsis meej pem
Sai los yog tom qab ntawd yuav los txog lub sijhawm uas koj tsis nco qab tag nrho koj cov neeg siv khoom lossis tsuas yog nkag mus rau hauv Excel vim tias lwm tus neeg ua haujlwm yuav tsis nkag mus rau nws. Nws ua raws los ntawm qhov no tias sai dua koj siv CRM system hauv koj lub lag luam, qhov yooj yim dua nws yuav tswj hwm cov txheej txheem lag luam tom qab. Qhov nyuaj ntawm kev tswj hwm kev lag luam tsuas yog loj hlob nrog kev loj hlob ntawm cov neeg siv khoom, yog li tsis txhob cia siab tias tus nqi ntawm CRM tuaj yeem zam tau.
Yuav ua li cas xaiv CRM thiab daws qhov teeb meem tawm tswv yim
Ua ntej, txiav txim siab seb cov lus tawm tswv yim twg koj npaj yuav siv nrog cov neeg siv - nws tuaj yeem hu xov tooj, kev pabcuam SMS, sib tham hauv online ntawm lub xaib, sau ntawv hauv instant messengers, e-mail lossis lwm yam. Tom qab ntawd txiav txim siab seb qhov twg muaj cov kev daws teeb meem muab cov haujlwm zoo li no thiab ntawm tus nqi dab tsi. Txhais,uas CRM muaj peev xwm ua kom zoo dua qub, txawm tias nws ua haujlwm hauv huab lossis tsis. Cov ntsiab cai yooj yim no yuav pab koj sib txuas lus nrog koj cov neeg siv khoom zoo thiab tsis txhob poob lawv yav tom ntej.
