Nyob rau hauv Russia, ntau tus kws tshaj lij muaj feem cuam tshuam thiab xav tau. Ntawm qhov xav tau tshaj plaws yog, piv txwv li, tus kws tshaj lij IT, tus kws tsim qauv tsim, tus kws qhia ntawv, thiab lwm yam. Tus neeg lag luam yog nyob rau 6th qhov chaw hauv qeb ntawm cov haujlwm nrov. Txhawm rau dhau los ua tus kws tshaj lij, koj yuav tsum tau txais kev kawm siab dua. Lub tsev kawm ntawv twg qhia kev lag luam rau cov tub ntxhais kawm?
Kev tshwj xeeb thiab kev ua haujlwm yog dab tsi?
Kev lag luam tsis yog ib cheeb tsam ntawm kev cob qhia. Qhov no yog ib qho ntawm cov kev tswj hwm profiles. Tom qab ua tiav kev kawm txuj ci kev kawm, cov kawm tiav ua lag luam. Txoj haujlwm no suav tias yog niaj hnub thiab txhim kho sai. Nws tshwm sim tsis ntev los no nyob rau hauv Lavxias teb sab kev ua lag luam. Kev pib ntawm kev cob qhia cov kws tshaj lij kev lag luam hauv cov tsev kawm qib siab yog vim muaj ntau lub tuam txhab pib xav tau cov neeg ua haujlwm uas tuaj yeem koom nrog hauv cov txheej txheem tsim khoom, yuav koom nrog nws kev nce qib mus rau cov neeg siv khoom kawg hauv lub ntsej muag ntawm kev sib tw nce ntxiv.
Cov neeg lag luam raug xaiv rauua tej yam dej num xws li:
- Kev tshawb nrhiav kev lag luam, tsim cov haujlwm tsim nyog raws li cov txiaj ntsig tau txais. Raws li qhov tshwm sim ntawm kev tshawb fawb, tus kws tshaj lij tuaj yeem muab nws qhov chaw ua haujlwm, piv txwv li, qee yam khoom tshiab uas yuav xav tau, lossis ntxiv sijhawm ntxiv kom nce kev muag khoom uas twb muaj lawm.
- Kev npaj ua lag luam thiab kev kwv yees, suav thiab tswj.
- Kev tswj hwm, nws kev saib xyuas thiab kev tswj hwm. Tus neeg lag luam teeb tsa kev ua haujlwm ntawm pab pawg tshawb fawb koom nrog hauv kev tshawb nrhiav cov kev nyiam ntawm cov neeg yuav khoom, ua cov kev kwv yees tsim nyog raws li cov ntaub ntawv tau txais, thiab npaj cov lus pom zoo.
Tus neeg lag luam yuav tsum muaj dab tsi?
Ua ntej txiav txim siab txog cov tsev kawm qib siab nrog "kev lag luam", koj yuav tsum ua ntej kom paub tseeb tias txoj haujlwm xaiv tau tsim nyog. Thiab qhov no tuaj yeem ua tiav los ntawm kev txheeb xyuas cov kev xav tau rau cov kws tshaj lij yav tom ntej. Txhawm rau ua haujlwm tau zoo yav tom ntej, koj yuav tsum muaj qee tus yam ntxwv:
- kev txawj ntse;
- kev xav;
- clear logic;
- kev txawj sib txuas lus zoo;
- kev nyuaj siab;
- creativity;
- proactive.
Cov kws tshwj xeeb uas hais lus txawv teb chaws zoo yog qhov xav tau ntau. Cov neeg lag luam zoo li no xav tau feem ntau hauv cov tuam txhab uas ua haujlwmkev lag luam thoob ntiaj teb. Tsis tas li ntawd, cov kws tshaj lij uas paub txog hom lus txawv teb chaws muaj txiaj ntsig zoo hauv cov tuam txhab zoo tib yam. Qhov tseeb yog tias txhua tus neeg ua haujlwm yuav tsum koom nrog kev txhim kho tus kheej los ntawm kev nyeem cov ntaub ntawv ntxiv, thiab rau cov neeg lag luam, feem ntau ntawm cov phau ntawv tseem tsis tau muab txhais ua lus Lavxias.
Kev lag luam yog thaj chaw ntawm kev ua haujlwm uas koj ib txwm yuav tsum tau ua thiab tshuaj xyuas ntau cov ntaub ntawv. Cov kws tshaj lij tsis tuaj yeem ua yam tsis muaj ntau yam khoos phis tawj, yog li kev lag luam tau pom zoo rau cov neeg siv PC ntseeg siab lossis cov neeg uas npaj siab ua lub khoos phis tawj hauv cov chav kawm tshwj xeeb hauv computer.
Daim npe ntawm cov tsev kawm qib siab muab "kev tswj hwm" nrog rau qhov profile ntawm "kev lag luam"
Cia peb nco txog cov tsev kawm ntawv qib siab uas muab kev kawm zoo tshaj plaws hauv kev coj ua "kev tswj hwm" (profile - "kev lag luam"). Cov tsev kawm ntawv no muaj nyob rau hauv cov lus hauv qab no.
| University name | Short description |
| Lomonosov Moscow State University (MSU) | Nov yog lub tsev kawm ntawv nto moo tshaj plaws hauv peb lub tebchaws, tus thawj coj ntawm lwm lub koom haum kev kawm. Muaj kev sib tw nyuaj heev ntawm cov neeg thov. Qhov muaj zog tshaj nkag mus kawm. |
| Plekhanov Russia University of Economics (PRUE) | MGU tsis yog thawj qhov chaw hauv txhua qhov kev ntaus nqi. Nyob rau hauv ib co ntawm lawv, cov thawj coj yog cov universities uas tsis yog multidisciplinary. Ibntawm cov tsev kawm ntawv no - PRUE. Nws yog ib lub tsev kawm ntawv qib siab tshaj plaws rau kev cob qhia nyiaj txiag. |
| State University of Management (SUM) | Yog tias tsis tuaj yeem nkag mus rau Moscow State University lossis Lavxias Economic University, ces koj tuaj yeem sim thov rau lwm lub tsev kawm ntawv Moscow nrog "kev lag luam" - SUM. Lub tsev kawm ntawv no tshwj xeeb hauv kev tsim cov thawj coj rau txhua qhov kev lag luam. |
| National Research University Higher School of Economics (NRU HSE) | Nov yog ib lub tsev kawm ntawv zoo tshaj plaws thiab tau lees paub hauv peb lub tebchaws. Nyob rau hauv nws, kev kawm yog muab rau hauv tus account lub social-economic reality ntawm Russia thiab tsom mus rau lub ntiaj teb no cov qauv zoo tshaj plaws. |
| People's Friendship University of Russia (PFUR) | Lub tsev kawm ntawv no suav nrog 5 lub tsev kawm qib siab tshaj plaws hauv tebchaws Russia, nyob rau hauv cov npe ntawm 500 lub tsev kawm qib siab zoo tshaj plaws hauv ntiaj teb. |
| Moscow State Institute of International Relations ntawm Ministry of Foreign Affairs ntawm Lavxias Federation (MGIMO) | MGIMO yog ib lub tsev kawm ntawv muaj koob npe nrov hauv peb lub tebchaws. Hauv 2016, nws tau nyob hauv ib qho ntawm cov qeb duas rau kev ua haujlwm ntawm cov neeg kawm tiav yog thawj qhov chaw hauv ntiaj teb. |
Lomonosov Moscow State University
Ntawm Moscow cov tsev kawm qib siab nrog "kev lag luam" MSU yog qhov xav tau tshaj plaws. Nyob rau hauv lub tsev kawm ntawv, qhov profile no nyob rau hauv cov kev taw qhia ntawm kev cob qhia "kev tswj hwm" yog muab los ntawm Kws qhia ntawv ntawm Sociology. Qhov no yog ib chav tsev zoo heev uas tau muaj txij li xyoo 1989. Nws siv ob qho tib si ib txwm siv thiab kev qhia tshiab tshiab hauv cov txheej txheem ntawm kev qhia cov tub ntxhais kawm hauv txhua qhov chaw qhia kev qhia.
Ntawm "kev tswj hwm" cov tub ntxhais kawm paub ntau yamkev qhuab qhia. Cov hauv paus yog cov hauv paus ntawm kev tswj hwm, koom haum txoj kev xav, kev lag luam, kev suav nyiaj. Lub sijhawm kawm puv sijhawm yog 4 xyoos.
Kws qhia ntawv ntawm Sociology tau tsim kev sib cuag nrog cov tswv ntiav ua haujlwm hauv lub peev thiab cov tuam txhab thoob ntiaj teb. Qhov no tso cai rau cov tub ntxhais kawm kom ua tiav lawv qhov kev xyaum ua haujlwm zoo tshaj plaws nrog rau kev ua haujlwm ntxiv. Ib qho ntawm qhov chaw xyaum yog cov koom haum tshawb fawb txog kev lag luam (VECTOR-MARKET-RESEARCH, Magram Market Research).
Tsis tas li ntawd, txhua tus neeg thov tau xeem dhau qhov kev xeem ntawv hauv lej. Cov neeg thov uas tau qhab nia ntau tshaj yog rau npe rau hauv cov chaw them nyiaj. Tsis muaj chaw siv nyiaj.
G. V. Plekhanov Russia University of Economics
Nyob hauv REU, cov tub ntxhais kawm raug cob qhia los ntawm "kev tswj hwm" (profile - "kev lag luam") los ntawm Kws qhia ntawv ntawm Kev Lag Luam. Qhov no yog thawj qhov tshwj xeeb ntawm cov txheej txheem subdivision hauv Russia cuam tshuam nrog kev tso tawm ntawm cov neeg lag luam. Keeb kwm ntawm cov kws qhia ntawv no tau pib xyoo 1995. Txawm li cas los xij, lawv paub txog kev lag luam hauv tsev kawm ntawv txawm tias ua ntej. Thawj qhov me me ntawm kev qhuab qhia hauv qhov kev qhuab qhia no tau xa rov qab rau xyoo 1986.
Hnub no, Kws qhia ntawv ntawm Kev Lag Luam yog ib qho kev tsim kho tshiab thiab niaj hnub kev faib tawm ntawm Lavxias University of Economics. Kev kawm muaj nyob ntawm nozoo. Ib qho kev lees paub ntawm qhov no yog daim ntawv pov thawj ntawm Guild of Marketers rau ntau xyoo ntawm kev coj noj coj ua hauv kev npaj cov kws tshaj lij tshwj xeeb hauv kev lag luam. Cov kws qhia ntawv tau txais cov ntaub ntawv tseem ceeb hauv xyoo 2011.
Kev kawm ntawm Kws Qhia Kev Lag Luam ntawm lub tsev kawm ntawv yog ua raws li ob txoj haujlwm. Thawj qhov kev pab cuam yog tus qauv. Tag nrho cov kev qhuab qhia yog qhia nyob rau hauv Lavxias teb sab. Muaj cov chaw siv nyiaj, uas yog qhov tseeb ntxiv rau cov neeg thov. Qhov thib ob txoj haujlwm yog siv ua lus Askiv nkaus xwb. Nws kuj muaj qhov chaw siv nyiaj txiag. Kwv yees li ntawm 25% ntawm cov tub ntxhais kawm yog pej xeem txawv teb chaws. Cov yam ntxwv tseem ceeb ntawm qhov kev zov me nyuam yog kev kawm ntawm hom lus txawv teb chaws thib ob (Spanish, Italian, German, Fabkis, Suav) thiab muaj peev xwm kawm hauv cov tsev kawm qib siab txawv teb chaws hauv qab ob qhov kev kawm.
Training at SUM
Lub Xeev University of Management yog suav tias yog thawj lub tsev kawm qib siab hauv tebchaws Russia, yog ib tus tsim ntawm kev lag luam kev kawm hauv peb lub tebchaws. Kev cob qhia ntawm cov neeg lag luam hauv ib lub koom haum kev kawm yog ua los ntawm ib lub koom haum tshwj xeeb - lub koom haum ntawm Kev Lag Luam. Nws caw cov neeg thov tuaj kawm nyob rau hauv kev coj ntawm undergraduate "kev tswj hwm" (profile - "marketing").
Qhov kev kawm yog tsom rau kev cob qhia cov neeg ua haujlwm rau kev ua haujlwm hauv cov koom haum ua lag luam, kev pabcuam kev lag luam ntawm ntau lub tuam txhab. Txhawm rau tsim cov kws tshaj lij tsim nyog, lub tsev kawm ntawv tau muab ntau yam kev qhia hauv "kev lag luam":
- Nyob tsis tu ncua, cov chav kawm master yog npaj rau cov menyuam kawm ntawv thiabkev cob qhia. Cov chav kawm no yog ua los ntawm cov kws tshaj lij los ntawm cov tuam txhab Lavxias thiab txawv teb chaws (Lukoil, Yandex, Toyota, thiab lwm yam).
- Cov tub ntxhais kawm ntawm Lub Tsev Haujlwm Saib Xyuas Kev Lag Luam tau txais lub sijhawm los mus ua haujlwm txawv tebchaws. Kev sib raug zoo ua lag luam tso cai rau lub tsev kawm ntawv xa cov tub ntxhais kawm mus rau lub teb chaws Yelemees, Fabkis, Tuam Tshoj, Nyiv, Finland, Portugal, Netherlands.
- Txawm thaum lub sijhawm cob qhia, cov tub ntxhais kawm siv lawv qhov kev paub txog kev coj ua. Cov tub ntxhais kawm tsim cov haujlwm hauv chav kawm thiab kev tsim nyog kawg ua haujlwm raws li qhov piv txwv ntawm cov khoom lag luam tshwj xeeb rau kev khiav lag luam txawv teb chaws thiab Lavxias.
Tsev Kawm Ntawv Qib Siab Kev Lag Luam
Cov neeg thov uas xav mus kawm hauv Tsev Kawm Ntawv Qib Siab Kev Lag Luam thiab npaj siab los ua cov kws tshaj lij hauv kev lag luam yav tom ntej tuaj yeem nkag mus rau Kws Qhia Ntawv ntawm Kev Lag Luam thiab Kev Tswj Xyuas ntawm cov tsev kawm qib siab Lavxias xaiv. "Kev Lag Luam thiab Kev Lag Luam Kev Lag Luam" yog lub npe ntawm cov kev kawm uas xav tau. Cov xwm txheej rau cov neeg thov tau teeb tsa raws li hauv qab no:
- daim ntawv thov kev kawm yog puv sijhawm;
- kom tau daim diploma, koj yuav tsum kawm 4 xyoos;
- 25 qhov chaw uas tau txais nyiaj los ntawm lub xeev, 65 qhov chaw them nyiaj (nrog rau 15 qhov chaw rau cov neeg txawv tebchaws) raug faib rau ntawm qhov kev thov.
Qhov tshwj xeeb muaj nyob hauv tsev kawm qib siab ("kev lag luam thiab kev lag luam tsom xam") yog niaj hnub. Nws tau tsim los ua kom tau raws li qhov xav tau ntawm lub sijhawm. Kwv yees li 10 xyoo dhau los, kev lag luam yog txawv kiag li. Niaj hnub no, tib neeg nquag siv Internet, social networks, mobile applications, uas txhais tau hais tias muajdigital channels ntawm kev sib txuas lus nrog cov neeg siv khoom. Txoj kev kawm no suav nrog kev kawm txog kev lag luam digital, kev lag luam analytics, ntau yam kev qhuab qhia.
RUDN University
Lwm lub tsev kawm ntawv nrog "kev tswj hwm" ("kev lag luam") yog Peoples' Friendship University of Russia. Cov cheeb tsam ntawm kev cob qhia no muaj nyob rau ntawm Kws qhia ntawv ntawm Economics. Cov txheej txheem no tau paub ob qho tib si hauv peb lub tebchaws thiab txawv teb chaws raws li qhov chaw kawm loj, yog li cov neeg thov tuaj yeem nkag mus rau ntawm no yam xyuam xim. Daim ntawv kawm tiav ntawm Peoples 'Friendship University of Russia tau ntaus nqi siab.
Thiab tam sim no me ntsis txog kev cob qhia hauv kev coj ntawm "kev tswj hwm". Cov txheej txheem kev kawm ntawm RUDN University yog tsim los ntawm cov chav kawm sib txawv:
- Qhia. Txhua yam haujlwm uas paub. Ntawm lawv, cov tub ntxhais kawm tau txais cov ntaub ntawv theoretical los ntawm cov kws qhia.
- Kev kawm tus kheej. Nws yog siv nyob rau hauv tsev los yog nyob rau hauv lub tsev qiv ntawv. Tus menyuam kawm ntawv, tsis muaj tus kws qhia ntawv pab, kawm lub ntsiab lus, nrhiav cov lus teb rau cov txheej txheem tshwm sim, kos cov ntsiab lus.
- Seminars. Cov no yog pab pawg uas cov tub ntxhais kawm sib tham txog cov ntsiab lus tseem ceeb tshaj plaws, ua haujlwm hauv pab pawg ntawm cov haujlwm ua tau zoo.
- chav kawm Master. Cov kws tshaj lij los ntawm cov tuam txhab txawv teb chaws thiab Lavxias tau raug caw los ua cov chav kawm no.
- Presentation. Cov hom ntawv no suav nrog cov tub ntxhais kawm lossis pab pawg nthuav qhia lawv cov kev tshawb fawb thiab cov haujlwm.
MGIMO
Ntawm MGIMO, uas yog ib lub tsev kawm qib siab zoo tshaj plaws, "kev lag luam" tsis yog ntawm cov kev kawm ntawm bachelor's degree. Tab sis muaj ib tug master's program. Nws yog siv nyob rau hauv cov kev taw qhia ntawm "kev tswj". Nws lub npe yog "kev tswj hwm kev lag luam txawv teb chaws ntawm lub tuam txhab thiab cov khoom lag luam niaj hnub"
Kev kawm ntawm tus tswv txoj haujlwm muab kev paub txog theoretical tseem ceeb, kev txawj siv tswv yim thiab peev xwm. Tom qab paub nws, cov tub ntxhais kawm tuaj yeem:
- kev tshawb fawb thoob ntiaj teb kev lag luam;
- txhim kho kev siv tswv yim thiab kev ntsuas kev sib tw los ua kom muaj kev sib tw ntawm lub tuam txhab thiab cov khoom lag luam thaum nkag mus rau kev lag luam ntawm lwm lub xeev;
- txhim kho kev lag luam kev lag luam suav nrog kev coj noj coj ua thiab lwm yam ntxwv ntawm kev lag luam ib puag ncig, thiab lwm yam.
Yuav xaiv twg zoo dua?
Cov npe ntawm cov tsev kawm qib siab nrog kev lag luam faculties thiab cov kev kawm ntsig txog qhov kev qhuab qhia no suav nrog tsis yog cov tsev kawm ntawv saum toj no xwb. Nyob rau hauv ib tug loj tus naj npawb ntawm kev kawm cov koom haum muaj "kev lag luam". Lub tsev kawm ntawv twg zoo dua xaiv? Cov neeg thov nrhiav kom tau txais kev paub tuaj yeem nkag mus rau txhua lub xeev lub tsev kawm ntawv qib siab. Txhua lub tsev kawm ntawv qib siab muaj txiaj ntsig zoo; txhua qhov chaw muaj cov kws tshaj lij thiab muaj kev paub dhau los hauv cov neeg ua haujlwm qhia.
Yog tias koj xav kawm txog kev siv nyiaj, ces qhov no koj yuav tsum tau paub txog ntau lub tebchaws. Tsis yog txhua lub koom haum kev kawm muaj qhov chaw dawb ntawm qhov nrov thiab niaj hnub noqhov kev pab cuam. Piv txwv li, nyob rau hauv Moscow State University, kev kawm dawb tsis yog muab rau "kev lag luam". Muaj ob peb lub xeev-nyiaj pab chaw ntawm Lavxias teb sab Economic University, tab sis cov qhab nia dhau los yog siab. Thaum xaiv PRUE, koj yuav tsum xaiv cov kev xaiv ntxiv uas koj tuaj yeem thov kev kawm dawb.
Nws tsis pom zoo tsuas yog xaiv cov tsev kawm qib siab tsis yog xeev nrog "kev lag luam". Hauv kev tshaj tawm, cov tsev kawm ntawv no tau thov kom muaj txiaj ntsig zoo, tab sis qhov tseeb, cov tsev kawm qib siab zoo li no tau qis dua ntawm kev kawm zoo rau lub xeev cov tsev kawm qib siab, kev kawm thiab cov koom haum. Thiab cov tswv lag luam tsis maj nrawm ntiav cov neeg kawm tiav nrog daim ntawv pov thawj los ntawm cov koom haum kev kawm tsis nyob hauv xeev.
Thiab ib qho ntxiv. Ntau tus kws kho mob tsis pom zoo tias cov neeg kawm tiav tsev kawm ntawv tam sim ntawd nkag mus rau hauv tsev kawm qib siab rau "kev lag luam". Txhawm rau ua haujlwm tau zoo hauv cheeb tsam no, koj yuav tsum tsis yog tsuas yog kev kawm qib siab xwb, tab sis kuj tseem muaj kev paub zoo hauv ntau qhov chaw (keeb kwm, kev noj qab haus huv, kev xav, kev cai lij choj, kev lag luam, thiab lwm yam). Cov kws tshaj lij tau qhia koj thawj zaug tau txais kev kawm nyiaj txiag yooj yim. Ua tsaug rau nws, nws yuav yooj yim dua rau tus tswv "kev lag luam" yav tom ntej, vim ntau qhov nuances yuav pom tseeb.
