Txoj haujlwm tsim nyog kawg, raws li txoj cai, siv 70-80 daim ntawv luam tawm, uas tsis muaj ib tus tswv cuab ntawm pawg thawj coj tsuas yog lub cev muaj sijhawm los nyeem thaum tiv thaiv. Cov tub ntxhais kawm ntawv qib siab nws tus kheej tsis tuaj yeem nyeem nws ib qho, txij li txhua tus tub ntxhais kawm tau muab 10-15 feeb, thaum lub sijhawm nws yuav tsum muaj sijhawm los piav qhia txog qhov tseem ceeb ntawm nws txoj kev tshawb fawb thiab hais txog qhov tseem ceeb ntawm cov ntsiab lus xaiv. Nov yog qhov uas koj yuav tsum tau ua ib qho kev paub daws teeb meem me me, lossis theej daim ntawv qhia rau daim diploma.
Daim ntawv qhia txog thesis yog hais lus rau kev tiv thaiv ntawm qhov project kawg, qhov ntim ntawm 4-5 nplooj ntawv. Hauv lwm lo lus, qhov no yog hom ntawv dag uas cov kws qhia ntawv txhawb kom muaj.
Muaj cov xwm txheej thaum cov ntawv sau ua tau zoo ua tsis tau zoo ntawm kev tiv thaiv, thiab txhua yam vim tias daim ntawv pov thawj daim ntawv pov thawj tau kos tsis raug lossis tsis tuaj yeem ua tiav. Txhawm rau kom tsis txhob rov ua qhov yuam kev ntawm lwm tus, cia saib seb cov qauv sau ntawv yuav tsum muaj li cas.
Daim ntawv qhia kev tiv thaiv yuav tsum muaj:
- Qhov cuam tshuam ntawm kev kawm. Koj yuav tsum hais kom meej meej (lus 2-3 kab lus).
- Cov lus piav qhia luv luv ntawm cov ncauj lus thiab cov khoom ntawm kev tshawb fawb, kev piav qhia ntawm cov hom phiaj thiab cov txheej txheem ntawm lawvachievements.
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thesis tiv thaiv daim ntawv qhia Cov ntsiab lus luv luv. Ntawm no koj yuav tsum tau them sai sai rau tag nrho cov tshooj cais. Yog tias muaj kev nthuav qhia lossis kev tshaj tawm hauv arsenal, tom qab ntawd ua ke nrog zaj dab neeg, koj yuav tsum ua kom pom lawv.
- Cov lus qhia txhawm rau txhim kho qhov kev kawm.
- Kev lees paub qhov tseeb ntawm qhov kev xav pom kev tshawb fawb.
Cov ntaub ntawv pov thawj tiv thaiv (piv txwv)
Nyob zoo tus thawj tswj hwm thiab cov tswv cuab ntawm Pawg Neeg Tuav Pov Hwm!
Koj qhov kev mloog tau nthuav tawm rau qhov kawg tsim nyog ua haujlwm ntawm lub ncauj lus "Linguistic nta ntawm cov lus hais thiab nqe lus hauv cov ntawv xov xwm thiab tshaj tawm".
Ib feem tseem ceeb ntawm cov qauv ntawm cov ntawv xov xwm yog cov xov xwm, uas qhov ua tau zoo ntawm kev tshaj tawm feem ntau nyob ntawm. Ib qho tseem ceeb ntawm cov ntawv luam tawm yog kev tshaj tawm. Qhov no tsis yog qhov xav tsis thoob, vim hais tias rau kev tshaj tawm nws yog qhov tseem ceeb ntawm cov nyiaj tau los. Raws li qhov no, cov ncauj lus tshawb fawb tau tsim los ntawm kev sib tshuam ntawm ob qhov teeb meem tseem ceeb tshaj plaws ntawm cov xov xwm niaj hnub no, uas yog kev kawm ntawm cov xov xwm xov xwm thiab cov lus tshaj tawm.
Qhov cuam tshuam thiab qhov ua tau zoo ntawm cov teeb meem no yog vim qhov tseeb tias qhov xwm txheej thiab cov ntsiab lus ntawm cov ncauj lus thiab cov lus hais tau nthuav tawm hauv kev sib cuam tshuam ntawm cov xwm txheej ntawm cov lus sib txawv.
Cov xov xwm thiab cov lus tshaj tawm ntawm cov ntawv xov xwm hauv nruab nrab Lavxias yog qhov khoom ntawm txoj kev kawm. Lub ntsiab lus ntawm peb txoj kev kawm yog cov yam ntxwv ntawm cov ncauj lus thiab cov lus hais ntawm cov ntaub ntawv xov xwm thiab tshaj tawm.
Lub hom phiaj ntawm kev kawm yog losKev tshuaj xyuas dav dav ntawm cov lus piav qhia ntawm cov ntawv xov xwm xov xwm, nrog rau kev txheeb xyuas qhov tshwj xeeb ntawm cov lus tshaj tawm hauv kev hais lus thiab pragmatic.
Lub hom phiaj ntawm kev ua haujlwm tau txheeb xyuas cov haujlwm hauv qab no:
- tshawb nrhiav cov teeb meem ntsig txog kev kawm;
- tshawb nrhiav cov ntsiab lus xws li "ntawv" thiab "kev hais lus";
- tshuaj xyuas cov yam ntxwv ntawm kev tshaj xov xwm thiab tshaj tawm kev tshaj tawm;
- cim lub hauv paus ntawm kev ua haujlwm ntawm cov ncauj lus thiab cov lus hais raws li cov txheej txheem theoretical ntawm pragmatics.
Peb cov kev tshawb fawb tau pom tias nyob rau hauv Lavxias teb sab xov xwm headlines faib raws li tus sau lub hom phiaj, complexity thiab lub siab lub ntsws cuam tshuam rau cov neeg tuaj saib tau dhau mus. Nyob rau hauv lub chav kawm ntawm txoj kev tshawb no, peb tuaj mus rau lub xaus hais tias cov headlines ntawm lub domestic xovxwm yog heev voluminous thiab feem ntau ua ib tug kev sib txuas lus thiab qhia muaj nuj nqi.
Lwm yam tseem ceeb ntawm cov ntawv nyeem yog cov lus hais. Qhov no yog cov lus luv luv uas muaj tag nrho cov ntsiab lus ntawm kev lag luam muab. Yog li, cov lus tshaj tawm tau muab faib ua ntau hom: cov khoom lag luam thiab kev lag luam, kev siv dav thiab nqaim, kev xav thiab kev xav. Hauv peb txoj haujlwm, peb tau tshuaj xyuas txhua yam ntawm cov lus hais, tab sis tam sim no peb yuav tsom mus rau ob qhov loj tshaj.
Tom qab soj ntsuam cov ntaub ntawv ntawm kev sau xov xwm thiab tshaj tawm, peb tuaj yeem txiav txim siab tsis yog hais txog qhov tshwj xeeb ntawm kev xav ntawm peb lub teb chaws, tab sis kuj hais txog qhov xwm txheej linguo-stylistic.
Summing li, nws yuav tsum tau muab sau tseg tias nyob rau hauv tus txheej txheem ntawm kev soj ntsuam cov theoretical kev cai thiabNyob rau hauv lub chav kawm ntawm kev ua hauj lwm ntawm kev xaiv ntawm cov khoom siv tswv yim, ib lo lus nug uas muaj tseeb tau tshwm sim txog qhov chaw ntawm cov txuj ci kos duab nyob rau hauv tag nrho cov txiaj ntsig ntawm cov lus hais. Nws tau pom tias txawm tias muaj tswv yim thiab muaj tswv yim mus kom ze ntawm cov lus hais, kev siv cov txuj ci kos duab tsis muaj txiaj ntsig zoo rau kev koom tes. Cov txheej txheem qhia meej ntau dua, qhov ntau nws txo qis lub zog ntawm cov lus hais.
Slogans in general:
- tsom;
- original;
- elliptical;
- hais lus heev;
- polysemic.
Summing up the results of the study on the linguistic features of slogans and headlines in journalistic and advertising cov ntaub ntawv, nws yuav tsum tau muab sau tseg tias tsis muaj kev xyaum ua hauj lwm nyob rau hauv kev kawm ntawm theoretical thiab tswv yim teeb meem ntawm lub ncauj lus no.
Daim ntawv qhia kev kawm tiav yog ib txoj hauv kev kom tau qib zoo. Tsis txhob hnov qab ib qho tseem ceeb ntxiv. Daim ntawv tshaj tawm diploma yuav tsum tau hais, tsis tau nyeem.
